• Great, informative post. Thank you!

    • Glad you liked it TIffany!

  • Interesting post! I didn’t realize that rss was as big as that. I’ve moved my link up to a more prominent position–so let’s see what happens!

    • Thanks Frank, It does seem that RSS is pretty important although I was also pretty surprised by the number of people who had used the Subscribe by email links. I was hoping that there would be one stand out performer, but it looks like you have to cover all the bases.

      Thanks Michael, let me know if you see any improvements – I’d love to hear about them 🙂

  • This is a wonderful post… I’m glad I found this post and your blog. In my blog I’m going to do some of the things that you talked about. Again, Thank you.

  • This is a great post. Thanks for all the work you put into this. It’s interesting and helpful and I have to wonder why there is so much emphasis on social networking yet the numbers don’t match up. My numbers are on the lower end of the follower groups however my RSS subscribers far outnumber anything else.

    The commentLuv is great especially when posting on non-related food blogs. I’ve received many visitors that way. Is there a way to add CommentLuv to blogger?

    Thanks Lauren,

    • Hi wine lady, thanks for all your kind words. It is surprising that social media is still quite low, but I do think in the future this will increase. I’m not sure that you can get commentluv on blogger, but I will have a look into it. It does seem a shame that only wordpress can use it!


  • You have gathered some useful information here, thank you. I recommend that food bloggers poll their readers from time to time so they can be sure they create content the readers want to read. We are all capable of guessing wrong when we assume we know what our readers want.

    • Hi Tammi, thanks! it’s a tough call on how to work out satisfied your readers are. On one had setting up a questionnaire is actually really simple, however getting people to respond is less easy. There are certain things a questionnaire can’t tell you, for example how to improve things so less people hit your blog once and never read it again (the chance anyone in this category fills in the questionnaire is small).

      However you are quite right guessing isn’t going to be correct all the time. Using general knowledge should help (like that in this blog post) but you also have to look at the stats around your blog. Which posts do well? Which don’t? And why? Just working this out may be enough 🙂


  • thanks for this helpful article… def need a few improvements on my site. no one ever said food blogging was easy. I’m still trying to find my direction. It makes me wonder how people manage full time jobs and also food blog because it is very time consuming. I know I only started this past November but I just want to get where the other food bloggers are.

    • Hi Gabby, it is fairly difficult to begin with but you will probably find like me that things will improve quickly – it doesn’t tend to be gradual. Direction is good in a food blog so you can know where is best to try and find new readers.

      I would try twitter if you haven’t already, follow the other food blogs you read, follow me @coffeemuffins and follow people in your local area. Start talking to people, you will find quickly that you can find yourself a wee online community of people with similar interests. These people will be more than happy to read your blog posts.

      I also found FoodBuzz early on which I found gave me decent traffic, it’s not quite so good now – but I also don’t put so much effort into it! CookEatShare is also one of my bigger traffic shares – so if you haven’t given it a go yet you should.

      Hope this helps,


  • Great post and thanks for sharing the tips.

  • Thanks for your suggestion. Surprise to see that writing influences more rather than just photographs. I really thought that people love to see the pictures more than looking at the text (recipe).

    Anyway, posting high resolution images on the blog makes it loads slower, what would you suggest for this issue?

    • Maria, Glad you liked it 🙂

      Images don’t need to be super high resolution, the images on my website are almost always taken with my Canon EOS 500D DSLR Camera but I usually scale them down using Photoshop until they are 700-1000 wide depending on aspect ratio. This makes them a lot faster to load.

      However I then upload them to flickr this keeps the load off of my server, this depending on how your website is set up my make them faster or slower.


  • Very interesting post you have here. Discovering that giveaways didn’t rank so well among the reasons why a reader would come back and visit a blog is surprising, but you do make a great point on how this would affect readers from other countries, especially if you do these giveaways on your food blog frequently.

  • This was really helpful! Thanks 🙂

  • Thanks for this post. I’ve been blogging for a while now and I still want to know how to improve my posts and my entire blog.

    My readership is that big and bounce rate is high so I must be doing something wrong O.o

  • Very useful! Thanks for the tips 🙂

  • Great article! I never knew that RSS feeds were so popular–I just subscribe to blogs via my Blogger profile. I’ll have to add that to my fledgling blog if I’d like anyone to read it. Gotta love charts! 🙂

    • coffeemuffins

      HI, BabyJune this post is a couple of years old, and my guess is RSS is no longer as popular as it once was. To be honest I wouldn’t bother these days. Thanks for the comment, you have reminded me that it may well be time to redo this post with newer data!


      • Oh, really? My bad 🙂 I think it would be cool to see how readers have changed over the years.

        • coffeemuffins

          I think so too, my guess is RSS will have been replaced by things like Pinterest and BlogLovin. Neither of these even really existed back in 2011!

  • Thanks a lot coffeemuffins. Love this piece of post, it was something i was looking for. thanks a lot. :

  • Hazel Owens

    I like your tip about likeable personalities being a reason that people return to food blogs. While I always appreciate a food blog that shows off interesting recipes, a blog whose author has a fun personality is great as well. I go to some food blogs for the recipes, but I go to other blogs just to read what crazy situation the author has gotten into this time and hear them explain their situation. Thanks for the article!